The wake-up call
Like a lot of people, we thought we were doing everything right. Eat healthy. Exercise. Avoid the obvious junk.
But the glucose monitor told a different story. Every meal. Every snack. Spikes. Crashes. Spikes again. The kind of blood sugar swings that silently push you closer to type 2 diabetes — even when you think you’re “healthy.”
For Gavin, it was personal. Seeing those numbers hit hard. Especially with his mum recently diagnosed with Alzheimer’s — a disease now increasingly linked to long-term metabolic health.
Suddenly, this wasn’t just about weight or willpower. It was about protecting the future.
“If you have multiple spikes in a day, your mean glucose level will be raised. We know that raises your risk of diabetes and heart disease.”
Dr Tim Spector
The search for answers
We dove deep into the world of metabolic health. Glucose science. Longevity research. The work of people like Tim Spector, The Glucose Goddess, and the entire growing field of blood sugar optimisation.
And what we found was both hopeful and frustrating.
Because the science works:
- Apple cider vinegar before meals
- Fibre first
- Meal order sequencing.
The problem? It’s easy to learn. Hard to live.
Between careers, travel, eating out — who’s realistically sipping vinegar water or prepping veggie starters before every meal?
The breakthrough
What if there was a way to make the science portable?
Something you could carry. Drink before a meal. And trust that it was helping your body handle the carbs that were coming.
That’s where LEVEL ACV began.
We started experimenting — combining multiple hacks into one formula:
- Organic apple cider vinegar
- Inulin fibre
- Real lemon and ginger
- Gentle carbonation
Dozens of versions. Hundreds of tweaks.
Until finally — we landed on it: A drink that actually works, actually tastes good, and fits into real life.
“Studies have shown that one tablespoon of vinegar can reduce the glucose spike of a meal by up to 30 per cent.”
Jessie Inchauspe
The mission
We didn’t set out to create a brand. We were simply solving our own problem.
But once we saw what it did — for us, for our friends, for early testers — we realised:
This is bigger than us.
Because if you’ve ever:
- Crashed after lunch
- Felt foggy by 3pm
- Battled constant cravings
- Worried about your long-term health…
You’re exactly who we built LEVEL ACV for.
The Brand promise
Real science. Real life. Real control.
This isn’t a gimmick. This isn’t a shortcut. This is about giving people a simple tool to help stabilise glucose, improve energy, and support longevity — one meal at a time.
Gavin & Millie